I’m wondering…Are you starting to see the daily life you live more in terms of story? 

I hope so–as story is what connects us more deeply to ourselves–and to others (especially your clients)! 

I was speaking with my friend Shannon this weekend who shared a story about her not being able to run the NYC marathon after 2 years of training–and finally qualifying. A groin injury left her barely able to walk, let alone run 26 miles! 

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Quite literally, she was sharing about her tests, allies, and enemies in her own journey as she has worked to heal her groin, so that maybe she can qualify and run the marathon in the future. 

In this phase of The Hero’s Journey, Shannon must build out her plan to run the NYC marathon on everything that came before the injury–but with the help of a mentor. She has been challenged with her physical recovery (and mindset!). If Shannon wants to run the marathon in the future, she must put her new abilities and knowledge to the test. 

What’s this look like, specifically? 

The main conflict (or test) is her groin injury—it’s been hanging on and has never fully healed the past couple of years. So, Shannon knew she needed help. She hired a PhD in Sports Injury (her ally) as her personal trainer two years ago. Shannon learned that the groin injury actually happened because her hips were TOO flexible –and she was constantly overextending the ligaments. 

As Shannon has learned new ways of movement to prevent further injury (strengthening the back and abs), she has grown to appreciate the new knowledge and new way of movement. While her body is definitely stronger, Shannon is questioning whether or not she has what it takes to train for the marathon again (her mindset is the enemy here). 

Will she overcome the physical and mental tests and setbacks ahead of her to qualify and run the NYC marathon in the future? We do not know yet…

But I do know this…

If you have ever wanted something in your life –and worked hard to achieve it–only to have an obstacle get in the way–then you can RELATE to Shannon’s story (even if you don’t care to run a marathon!).

Story connects us deeply to one another–and deeply to our future clients. 

Your clients are on a journey of their own, and they are just waiting for you to be their mentor and guide. 

Are you up for the challenge? 

Hit reply or book a call through the link below, and let me know how you help your clients transform their “everyday” life. 

click here to answer the call to adventure.

I’m looking forward to hearing from you! 

with care,

Eric LaCour | FILMMAKER & CREATIVE DIRECTOR

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